• Tourism
• Sport
• Lifestyle
• Food
• Fashion
• Outdoor

[Translate to English:] PR Agentur Hansmann PR - Case Studies

Ischgl Top of the Mountain Concert

Customer:
Ischgl-Paznaun Tourist Board

Project:
Top of the Mountain Concert with pop superstars to complete the Winter season

Aim:
Establish the Ischgl Winter sports resort as a Winter sports lifestyle destination with international appeal

Implementation:
Develop the event concept
Coordinate all PR activities
Press accreditation
Organise and moderate press conferences
TV-broadcasting and photographs

Result:
An established event since 1995 featuring pop stars such as Sting, Elton John, Rod Stewart, Tina Turner
On average 18,000 visitors
250 journalists at press conference and concert
Reports on TV and Radio