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[Translate to English:] PR Agentur Hansmann PR - Case Studies

Press work

Customer:
KETTLER Freizeitmöbel

Project:
KETTLER Garden Party

Aim:
Contact management: Expand the network of journalists and establish more contacts. Create an emotional tie between journalists and the KETTLER brand.
Product-PR: present new collection

Implementation:
Agenda setting: Use the trendy theme of the ‘garden party’ to create a striking press event. Invent selected core media.

Garden party: After-work press event in relaxed atmosphere at a Munich garden party

Synergies: Catering by HRP customer Forsthaus Bad Tölz and cooperation with Weber Grill
Expansion of KETTLER journalist network
Initiate exclusive stories and media cooperation