[Translate to English:] PR Agentur Hansmann PR - Case Studies
Press work
Customer:
Reebok
Project:
Reebok Event PR „Sexy in the City – mit EasyTone“
Aim:
Kick off EasyTone campaign
Launch of the new fitness-shoe-concept - fit in everday life with EasyTone
First communication of the world novelty to women's and sport´s magazines
Communication of Reebok´s fitness expertise
Implementation:
Conception of the "Sexy in the City" PR-Event: journalists experience the fitness-effect of the Reebok EasyTone at a shopping-tour through Munich. Cooperation with the fashion concept store Pool. Finish at the roof deck in the "Bayerischer Hof" with an analysis and explication of the fitness-pensum managed by Reebok Fitness expert and testimonial Magdalena Brzeska.
Result:
Coverage of over 10 millionen in the relevant media in the first three month. Publications in Glamour, In, myself, Shape, Woman etc.
